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Glaze is hard enough, the company is good enough! - Interview with Peng Xianghui, General Manager of Foshan Yuanda Glaze Technology Co., Ltd.
2019-05-29

The annual Guangzhou Ceramic Industry Exhibition will be held soon. Recently, the author visited Foshan Yuanda Glaze Technology Co., Ltd., which will be exhibited soon. From the operation of his own enterprises, to the current development situation of the ceramic industry and glaze industry, to additives products, General Manager Peng Xianghui spoke freely.

 

Focus on Core Products to Enhance Market Competitiveness

 

At the Guangzhou Ceramic Industry Exhibition in 2019, the marble glaze and satin glaze are still the main glaze for Yuanda glaze making.



All along, Yuanda Glaze Manufacturing always takes "the world's leading color glaze supplier" as its long-term goal, and integrates production, sales and scientific research. At present, the marble glaze products promoted by Yuanda not only have bright color and super anti-fouling, but also have Mohs hardness of 6 grades and wear resistance of 4 grades, which meet the strict quality requirements of marble glaze by marble ceramic tile enterprises.

"Glaze throwing tiles are still the mainstream ceramic tile products in the market, so far far far-reaching glaze products are still mainly sold by glaze throwing." Peng Xianghui revealed. It is understood that from 2010 onwards, Yuanta began to introduce all glaze throwing products. By 2015, all glaze throwing has become the mainstream product in the market. Now, the product has been quite mature, the price is very transparent, and the profit is further reduced.

At present, the ceramic industry is in a recession, glaze enterprises are facing many pressures, such as low product profit, fierce competition, long pressing cycle and so on.Peng Xianghui frankly said that in the overall downward situation of the industry, glaze enterprises should not just compete in price, but work hard to improve the internal quality of products! In the process of cooperation with Jane I, the two sides pursue the concept of internal quality of products coincide, Jane marble is famous for its high hardness and high wear resistance; and the high hardness and wear resistant marble glaze has also become a big one. The sharp weapon to occupy the high-end market and cooperate with special technology can achieve win-win results with manufacturers!

 

Although there is no new product launch, but in the service for breakthroughs

 

"Quality, profession and service have always been the main development concept of the great glaze making industry." Peng Xianghui stressed that although there are no new products nowadays, the service can be innovative. Yuanda always upholds that the customer's demand is the direction and motivation of research and development, adjusts product strategy and service focus at any time, and constantly meets the different needs of customers.



"Higher requirements for service personnel, strengthen nanny-style services, discuss with customers, and constantly develop value-added. For customers to reduce costs, such as, glaze as little as possible with zirconium silicate and so on. Innovation is based on specialty. The concept of zirconium-reducing glaze was first put forward in the industry by Yuanda Glaze Making. It was immediately applied in customer production, which saved a lot of costs for customers. However, zirconium reduction does not mean that it can be reduced indefinitely, or even without zirconium, which is impossible! Because from a professional point of view, zirconium can promote hair color, a certain amount of zirconium is necessary, completely without zirconium, glaze whiteness is easy to achieve, such as adding talcum, but the color is very poor, can not meet the production, so we can not blindly innovate, play concept to attract attention! Peng Xianghui said so.


According to Peng Xianghui, since this year, the number of customers who make glaze in Yuanda has not only increased, but also been well recognized. For example, in recent years, by virtue of the high wear-resistant quality and stability of glaze products, Yuanda glaze has been rated as "excellent supplier" by Jane I for three consecutive years.




Nowadays, most of our customers are domestic mainstream brand ceramics factories and Southeast Asian markets, such as Marco Polo, Jane I, Mona Lisa, Nengqiang, Eagle, Jinyitao, Jinsi Yuma, Huiya, Oya, Weida, Xinruncheng, etc. The products are sold to more than a dozen countries abroad. Next, the international market is still the focus of development in the next few years.







Olin Yuanta: strive to become a comprehensive and professional additive supplier recognized by the industry





In order to increase the promotion of additives, in 2017 Yuanda Brand - Olin Yuanda was born. The new type of defoamer pioneered by its industry has become the core product, leading the trend. Peng Xianghui stressed, "We are determined to make Olin a comprehensive and professional additive supplier recognized by the industry!"



It is understood that the ceramics additives produced by Olin Yuanyuan are rich in variety, covering a variety of organic and inorganic degumming agents, reinforcing agents, quick-drying methyl, preservatives, fixatives, printing and so on, which are widely recognized by customers.



Because the additive products are used less, but they have a great impact on the production of ceramics, Olin Yuanta will set up a stand in Guangzhou to introduce and promote these very competitive additive products to customers.



Glaze and additives complement each other, go hand in hand, this is our development goal, Peng concluded that from its self-confidence perspective, we seem to see the great future of glaze making, bless the great glaze making!